GENERAL STANLEY MCCHRYSTAL

“I have long believed that a group of individuals with a common purpose are the key to making any kind of lasting change. In Igniting Movements, combat veteran Damon Friedman proves this to be true, and describes the core values and skills which are necessary for a movement’s success. Pragmatic but compassionate, Igniting Movements can teach all readers about the power of leveraging humanity’s collective potential—and critically, shows us that our potential may well be limitless.”